Doing Power Differently

The beautiful lake at Omega 

The beautiful lake at Omega 

As a woman in the male dominate outdoor industry, I am always seeking opportunities to empower more women. When I stumbled upon the Omega Women's Leadership Intensive in New York's Hudson River Valley with a focus on becoming the kind of leader the world needs now, I knew I needed to attend. Omega, an incredible nonprofit, mission-driven, and donor-supported educational organization, aligns with Townsend Bertram & Company in it's authentic desire to create a positive impact. Their mission to "help people and organizations integrate personal growth and social change, moving beyond ‘the way it is’ toward ‘the way it can be,' resonates with what we do as a local business."

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In the leadership intensive, I spent five transformative days with forty inspired and motivated women from around the globe dedicated to doing power differently. The leadership training focused on identifying values, voice, vision and voyage. The diversity in experience, skill set, vision and impact was vast, yet everyone’s purpose was ultimately the same: how to empower ourselves and empower others to create meaningful change in the spheres of personal, relational and global. 

Kiteboarding in the ocean has built my self-confidence and courage in many ways. 

Kiteboarding in the ocean has built my self-confidence and courage in many ways. 

I was the only attendee from a retail background. I spent the week focusing on how TB&C can increase accessibility to women and minorities in the white-male dominant outdoor industry. In addition to diversifying our industry and creating more equity, TB&C believes in modeling sustainable businesses and creating a more connected community dedicated to increasing environmental consciousness. What better place than the outdoors to unite on our literal common ground to dissolve the illusion of separateness.

Girls unite! 

Girls unite! 

We view TB&C as a business dedicated to making outdoor adventure accessible to all people. We  want to empower people of all genders, races, and socioeconomic backgrounds to come together on the common ground for the common good of our community and planet. We strive to be a business that creates social change and elevates environmental awareness through meaningful conversations and experiences. By modeling doing power differently, we hope to inspire individuals and industries to make a positive impact and be a force for bettering the world. 

My campsite at Omega. Love my Marmot tent! 

My campsite at Omega. Love my Marmot tent! 

I can't recommend the the Omega Women's Leadership Center enough. I see empowering women in all industries as key component of doing power differently. Only through empowering experiences can we elevate women's equality in the great outdoors and inside all industries on a global level. Read more about the amazing work of the OWLC below. 

Girls getting outside! 

Girls getting outside! 

"Since the founding of the Omega Institute in 1977, more than 600,000 women have participated in holistic offerings and innovative opportunities for women’s development. In 2012 Omega launched the Omega Women's Leadership Center to convene, train, and inspire women to Do Power Differently®"

"Today, the OWLC team is catalyzing a new way of envisioning women's leadership. They offer an interdisciplinary leadership curriculum to support personal and professional development throughout the lifespan—for aspiring leaders who want to hone skills and deepen self-understanding; and for established leaders who are looking to make a change, give back, and impact the world."

Don't hesitate to reach out via email to tbcbetsy@gmail.com to find out more about the Omega Women's Leadership Intensive. Comment below with you ideas about doing power differently and enter to win a $50 gift card to TB&C to outfit yourself for your next adventure. 

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